Kerry Gallagher
Contract Marketing Copywriter
Phone:
321-368-6897
Email:
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Years of Experience:
2016-2021
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About Kerry
I am a creative marketer with a talent for writing digital and print copy that persuades readers to take action. My career started with a passion for getting the right message in front of the right audience, and has lead me to helping lead a team of writers to create clear, concise, and compelling content for 100+ B2B clients. I do admit to getting a bit of help from my friend, caffeine.
January 2020 - July 2020
Senior Content Creator
Marketopia
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Maintaining all responsibilities of previous roles while overseeing team performance
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Working with traffic production to keep content team on time, on budget and on expectation
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Updating brand style guidelines to meet evolving needs
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Managing outsourced freelance work
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Training new copywriters and content directors
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Played integral role in Marketopia's branding redesign
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Created the website copy for Marketopia's new website, eLearning website, and COVID-19 IT Channel Recovery website in first quarter of 2020
January 2019 - January 2020
Content Creator
Marketopia
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Developed strategic organic social media calendars for SMB and enterprise clients
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Implemented web content improvements for clients directly in Wordpress
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Created promotional deliverables for Marketopia's annual conference, including digital ads, organic social posts, emails, direct mails, and website
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Facilitated and implemented live event social media strategy for the 4U2GROW Annual Conference
August 2017 - January 2019
Junior Content Creator
Marketopia
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Created blog content, website copy, multi-audience customer/prospect, eGuides, sell sheers, newsletters, direct mails, infographics, trifolds, landing pages, YouTube descriptions
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Collaborated with SEO and design teams to maintain brand consistency for 100+ B2B clients
November 2016 - March 2018
Junior Editor
Soundigest
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Communicated with publicists to arrange artist interviews and music reviews
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Conducted 20 artist interviews and developed them into written articles to be shared on website
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Worked closely with editor-in-chief to curate pitches that resulted in share-worthy stories
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Developed, edited and proofread 25 original blog posts within nine months generating in 402 shares
September 2016 - May 2017
Social Media Intern
William Paterson University
Career Development Center
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Organized the WP Career Superhero Instagram Campaign in which each staff member was profiled as a career superhero in order to reach the goal of humanizing the department’s social media accounts
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Produced daily Instagram, Facebook and Twitter posts through Canva to raise engagement rates and awareness of the department
January 2016 - May 2017
Social Media Intern
William Paterson University
Marketing & Public Relations Department
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Supported the public relations and marketing team by finding leads via social media, and maintaining social media content via Hootsuite
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Wrote and edited press releases and media pitches for upcoming events and activities to be distributed to media lists created via Cision
February 2014 - January 2015
Character Attendant
Walt Disney World Resort
Disney College Program
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One of only 7,000 selected out of 50,000 applicants to produce the Disney experience for millions of guests
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Maintained responsibility for facilitating magical moments during character meet and greet opportunities
EDUCATION
Graduated May 2017
Bachelor of Arts in Communications
William Paterson University of New Jersey
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Major: Communications / Public Relations
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Minor: Psychology
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Major GPA: 3.45
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Chosen to participate in the Disney College Program in 2014 and 2016
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University's social media intern from 2016-2017
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Dean's List, Student Public Relations Association, National Society of Leadership and Success
Heather Hurd, Editorial Director
Kerry is an incredibly talented writer with a particular gift for social media and content strategy. She is a dedicated leader who truly cares about the well-being of her team, and a strong communicator who is able to distill complex ideas into relatable, digestible content that creates true engagement. Kerry is also kind-hearted and always ready to support the needs of everyone on her team, including her managers. Her skill and dedication are unmatched, and the quality of her work continued to impress me throughout our time working together.
Patricia Laganiere, Community Manager
Kerry is a highly talented copywriter, who can not only handle intense deadlines and volume with both high quality and grace, but she can also lift up her team members, supporting them and guiding them in the ways of the Content Team at Marketopia. You have been a crucial team member to Marketopia's success, helping our brands and our client's brands grow. Thank you for your exceptional work to deliver content that educates, as well as inspires.
Chelsea Caltuna, Technical Writer
Kerry is incredibly self-motivated, a fast learner, and an overall pleasure to work with. I was consistently impressed with her writing skills, creativity, and willingness to learn and grow. She has a wide range of expertise, from content to PR to social media. She has also stepped up and taken on a leadership role many times, mentoring more junior writers and doing whatever is needed to keep projects running smoothly. Any company would greatly benefit from having her on their team!
Kiersten Eiseman, Illustrator & Designer
Kerry is an extraordinary worker with an exceptional personality to match. I always looked forward to collaborating with her because she made the team work seamless in communication, a bright presence to be around, and we always created an amazing product. I can't say enough about Kerry and her work, only that I wish there were more peers in the workplace like her.
Recommendations
Skills
Copywriting
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Eye-catching headlines
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Value-focused website copy
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Compelling direct mail content
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On-page SEO copywriting
Social Media & PR
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Curates social/content calendar
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Hootsuite ninja
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Lives by AP Stylebook
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Pitches & press kits
Content Marketing
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Conversion-driven CTA's
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Research & creative brainstorming
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Detailed content audits
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Collaborates with design & SEO teams
Copy Editing
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Proofing-extraordinaire
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Attentive eye for detail and accuracy
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Impeccable grasp of proper grammar
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Excellent planning skills
SAMPLES
Website Copy
Who said IT copy can't be fun and creative? In this website sample, I showcase the story of an IT service provider while driving visitors to engage with CTA's and turn into leads.
Newsletter
I wrote this newsletter for a client on a monthly basis to spotlight solutions, share blog posts and promote special event registration with their clients.
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Website Copy
I worked closely with my content director to revamp the Marketopia site from top to bottom to better tell our story and showcase the growth and success the company has seen in its first five years of business.
Website Copy
At the beginning of the COVID-19 pandemic, I wrote this site in three days to help make introductions between managed service providers and vendors offering discounts on services/products to keep the IT channel growing through the pandemic and the economic downturn.
This an HTML email I wrote for a client who wanted to educate prospects on the importance of data backup while offering their services through engaging copy and CTA's.
Trifold
This is a trifold I made for a client that provides construction software solutions. Acting as a quick snapshot of what the client has to offer, this trifold is handed out to prospects.
eGuide
This eGuide was written for a managed IT services provider to use as a way to encourage potential prospects to sign up for their email list in order to get them into their sales funnel.
Landing Page
This word doc is an example of copy I wrote for a landing page to promote a webinar for Marketopia, encouraging potential prospects to reserve their spot.
Email Drip Campaign
This is a word doc containing the copy I wrote for a drip email campaign for a managed security services client who wanted to raise awareness around their Compliance as a Service offerings.
Blog Post
I write 25-30 blogs a month as a contract writer for a marketing agency that caters to smart home technology companies. This blog post is an example of my ability to write to a B2B audience.